Social Media for Musicians can make or break them quickly. Most musicians know that only having a presence on the traditional social media networks isn’t enough. There are different networks dedicated solely for musicians to network with their fans, prospects, and other musicians. To list them all would take days, but the big ones that come to mind which have merit are BandCamp, SoundCloud, PureVolume, and ReverbNation.
In addition to those networks there are websites which will distribute and air songs for musicians such as Spotify, Pandora, iTunes, Amazon Music, Google Play, and GrooveShark. Some of these are by approval process only and others will accept based on method of entry and qualifiers.
That seems like a lot of work. I didn’t even get to building your own website, curating your own audience, aggregates like TuneCore, etc. Musicians have their work cut out for them on social media – and digital marketing in general.
Being one myself and experiencing the grind first hand I figured it’d only be appropriate to offer up some of the things I’ve learned and noticed.
1. You are not as famous as you think you are. You don’t need to post everything all the time on every channel. Your audience isn’t going to care unless you’ve managed them in a way where they should. Focus on the content. Focus on your art and the connection you want to establish with your audience. Don’t focus on them seeing you over and over like a billboard. Do you really want to be compared to a billboard? Take that example to heart. Don’t be a billboard.
2. It needs to look perfect in the beginning. Don’t worry about whether or not that menu floats at the top of the screen or if your lyrics don’t all appear in the center of the page. It’s not going to matter right now individually, but collectively, its everything. I know how hypocritical this sounds – but lets break it down. Your photo, story, and song are going to be paramount in getting their attention when you can. Your menus, your LinkedIn profiles, and your Twitter handles aren’t going to be so important. Make sure what matters, matters – and don’t get strung up on the stupid details that in the end just take up more of your valuable time.
3. Other bands are your friends. There are a lot of people doing exactly what you’re doing and hoping exactly what you’re hoping. Keep that in mind when you’re advertising a show or looking for fan bases. Connect with the other bands in your space. Make friends. That is what social media enables you to do. Don’t be greedy.
4. Personalize. Once you do reach a good number of people steadily listening to you and sharing content related to you, personalize your message. Now there are multiple instances of things you’ve put out in the space. Make sure yours are unique.
5. Exclusivity. This is a lot like #4. Reward the people who are helping you. Give them something they cannot find anywhere else. If this is a macro group like Facebook fans or a smaller group like a street team, make the reward something of value to that group.
6. Don’t Ever Leave Them Hanging. I can’t stress this enough. Don’t forget to post on an account for a good chunk of time. Make sure you’re in conversations on relevant networks. If its Tumblr, get on it. If its twitter, get on it. It doesn’t matter if you don’t think you’re good at it. You need to have a say in content pertaining to you.
Hey bands – Hope that helps. And if you’re bored, come check out mine. We’re friendly and we’re writing a comic – so we’re nerds and you can probably beat us up.
PS. Here’s a real tip. YouTube is still the #1 streaming website in the world. Take your songs, throw cover art into a movie maker – and have them stream there.Tags: Music in Social Media, Social Media and Music, social media for musicians