Hoboken, NJ
Syfy Channel

Syfy Channel


The Client

You should probably know the Syfy Channel. We would hope you saw Battlestar Galactica by now. If you haven’t get off this website and go start binge watching. The Syfy Channel is the leading American-based channel in Science Fiction owned and broadcasted by NBCUniversal.

The Ask

We worked with MXM Social (one of the best agencies out there for content development) and helped formulate a content strategy and posting schedule across all social networks for Syfy’s leading programs like Face-Off and Jim Henson’s Muppet Creative Workshop.

How SocialMarvels Helped

  • Creative Strategy
  • Content Development
  • Social Analytics

Alongside MXM we developed a content strategy utilizing GIFs, Vines, photos, video clips, and engagement pieces to generate organic engagement and fan growth for Syfy properties. Across over 50+ social accounts for 9 televised programs we had independent pieces of content generated daily. 

Content was generated in-house and through the collaboration of Syfy directly utilizing exclusive material from NBCU. Posts were scheduled out weeks in advance as our enterprise approach allowed us to have content while also focusing on trending topics, ongoing conversations, and other programs. 

Utilizing our technologies we created a custom dashboard showing real-time and weekly social analytics. This included content performance, engagement, and links to map a social ROI for specific programs and broadcast times.