MTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV’s related channels around the world.
Generate socially optimized content for MTV Blogs and sister-websites such as MTV Suburban and MTV Multiplayer.
How SocialMarvels Helped
- Content Generation
- Social Analytics
After engaging with both audiences respectively and establishing a current understanding of style, tone, and which actions audiences took after reading articles, we wrote targeted articles for link generation including album reviews, upcoming events in New York, and trending gaming articles.
To gauge the success of these articles we incorporated tracking on all available avenues to share content. We would then pool together all content generated to uncover insights on successful editorial pieces in attempts to scale on traffic and engagement.
Having developed insights from social analytics based off original content we were able to optimize for search. In addition links were chosen based on search analytics and maximized social engagement to further the visibility of the articles.