Using Social Media For Damage Control
Using social media for damage control is something small businesses and gigantic brands should learn before they are put on the spot. Fans will flock to social media outlets to praise and belittle you and you will need to defend yourselves. Following several rivals on Facebook I’ve noticed their damage control policy is virtually non-existent.
Here are the cons of doing nothing for damage control on social media:
You will have to fight for the officialness of your account. Fans, lovely internet trolls, and competitors will create pages that will hijack your traffic and your brand messaging. Make sure there is only you in the space and pages you authorize.
Think of the worst case scenario for your social media and imagine it coming from your words. Nobody knows who is actually on the other side of the keyboard. Your fans will believe its you if someone manages to get into your account. Protect your brand.
Profanity, pornography – the works. It takes time for these social media outlets to catch up on it and most of the time it needs to be individually reported. Your community manager will be working overtime.
The best way to prevent all the above and have a great damage control program within your social media is to simply schedule it into your digital marketing routine. Colleagues have taken this for granted and have assumed this will handle itself.
That is one of the biggest mistakes you can make. Just because content exists doesn’t mean communities will flock to it. And just because communities will flock to it (in time) it doesn’t mean they’re going to like it. Be sure to handle that process accordingly and protect your brand identity.
OK! So we got that content out of the way . . . now I can let you know what has been going on with SocialMarvels.com, but more specifically, me. I am about 5 weeks in from recovering from a major heart surgery and have had to put the internet on hold for a while. I’ve also started a few new projects to keep my mind busy. I’ll share them when they’re appropriate enough for you to digest. Sorry for the lapse and hope I’m helping you keep your digital marketing optimized and intact!
All the best,
Shaun is a Social Media and SEO/SEM consultant based in New York City and is the Editor of Social Marvels. He's also the Digital Director for CA Creative, a social media services agency for fashion and luxury brands. When he's not immersed as a social media consultant or a search marketing guy he's usually playing guitar and reading.