Social Media Saturdays Mean Engage Your Communities
So its Saturday and everyone is enjoying their weekend. If you’re ready this than you’re like me, and if you’re like me you’re already wondering where your social media campaigns are headed and what conversations are happening.
So these thoughts can either turn into worry or they can be acted upon in something I’d like to call a social media Saturday (original title right?). If its within your plan to have content published and syndicated on a Saturday all the better, but mostly I’ve found brands embellish social media while they’re at work. Somehow the weekend goes by and most people aren’t any wiser.
What I’ve come to learn is that brands spend the weekend either dormant or with really horrible bland updates that kind of act as filler in order to show the consistency of their social media campaigns. It’s kind of funny when you look for it – you’ll see the patterns and notice that the directors and community managers are either preoccupied or need to think of something in a hurry.
The social media community advocates, however, know how to approach this. They get involved and start talking. A lot.
The weekend is a time, mostly, to relax and converse with friends and network with people you want to be connected with via social media. Hopping onto Hootsuite or your network of choice on a Saturday normally means you want to see where your world is headed this weekend. Maybe you’re even looking for plans and want to gauge your network in order to make them?
That is where your social media Saturday comes in. Start talking and being and wearing that community manager hat. Something that helps new faces is not to consider it work and to just make it part of your routine. Considering your social media strategy can be activated anywhere with a Wi-Fi connection it would make sense to take advantage of this.
Now if you were to really go above and beyond, inserting a pop culture element never hurts if you’re short on time or content to quickly get out the door. The Olympics have been everywhere within social media, but certain brands have taken it upon themselves to root for their hometown heroes or the country in general.
Restaurants and Healthcare - I’m looking at you. Thanks for cheering on Michael Phelps for weeks, but we all know the real reason you’re doing this. Nobody is pointing any fingers (not directly or anything).
So you’ve still got some time left! Get social on social media Saturday and take a look at how it rolls into Sunday. Still trying to come up with a name for Sunday’s article. Social Media…Sun…nah.
Shaun is a Social Media and SEO/SEM consultant based in New York City and is the Editor of Social Marvels. He's also the Digital Director for CA Creative, a social media services agency for fashion and luxury brands. When he's not immersed as a social media consultant or a search marketing guy he's usually playing guitar and reading.